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Editor’s Note, March 28, 2023

Our recent announcement of a partnership with Lalaland.ai did not properly represent certain aspects of the program. For that, we take responsibility. We vì thế not see this pilot as a means to tát advance diversity or as a substitute for the real action that must be taken to tát deliver on our diversity, equity and inclusion goals and it should not have been portrayed as such.  

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At Levi Strauss & Co., we’re committed to tát creating a workplace, a business and a marketplace where people from all backgrounds feel confident that they will be seen, their voices will be heard and their contributions welcomed. This involves making sure our employees and our consumers can see themselves in how we share our products with the market, which has also manifested in a commitment to tát tư vấn multicultural creatives behind and in front of the camera. It’s not just the right thing to tát vì thế — it’s a business imperative. We know that companies and communities are stronger and more successful when they are diverse and inclusive. 

We realize there is understandable sensitivity around AI-related technologies, and we want to tát clarify that this pilot is something we are on track to tát experiment with later this year in the hopes of strengthening the consumer experience. Today, industry standards for a photoshoot will generally be limited to tát one or two models per product. Lalaland.ai’s technology, and AI more broadly, can potentially assist us by allowing us to tát publish more images of our products on a range of toàn thân types more quickly. 

That being said, we are not scaling back our plans for live photo shoots, the use of live models, or our commitment to tát working with diverse models. Authentic storytelling has always been part of how we’ve connected with our fans, and human models and collaborators are core to tát that experience. The Lalaland.ai partnership may deliver some business efficiencies that provide consumers with a better sense of what a given product looks lượt thích but should not have been conflated with the company’s diversity, equity and inclusion commitment or strategy. 

• • •

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Today, LS&Co. announced our partnership with Lalaland.ai, a digital fashion studio that builds customized AI-generated models. Later this year, we are planning tests of this technology using AI-generated models to tát supplement human models, increasing the number and diversity of our models for our products in a sustainable way.

Founded in Amsterdam in 2019, Lalaland.ai uses advanced artificial intelligence to tát enable fashion brands and retailers to tát create hyper-realistic models of every toàn thân type, age, size and skin tone. With these body-inclusive avatars, the company aims to tát create a more inclusive, personal and sustainable shopping experience for fashion brands, retailers and customers.

“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” said Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co. “We see fashion and technology as both an art and a science, and we’re thrilled to tát be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.”

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Today, when you cửa hàng on Levi.com or in our phầm mềm, we generally have one model for each product. We know our customers want to tát cửa hàng with models who look lượt thích them, and we believe our models should reflect our consumers, which is why we’re continuing to tát diversify our human models in terms of size and toàn thân type, age and skin color. This AI technology can potentially assist us by supplementing models and unlocking a future where we can enable customers to tát see our products on more models that look lượt thích themselves, creating a more personal and inclusive shopping experience.

Diversity, equity and inclusion is a top priority for us at LS&Co., and it’s important to tát note we vì thế not see AI-generated models as a sole solution. In fact, over the past year, we’ve been focused on ensuring that not only is our work diverse, but those working on the nội dung both in front of and behind the camera are reflective of our broad consumer base — and we’re continuing to tát vì thế just that.

LS&Co. is always focusing on our digital transformation journey, and we’re balancing digital fundamentals with investing in emerging technology to tát keep us at the forefront of innovation. Using our innovation framework for evaluating emerging technologies, we’re continuing to tát particularly explore technologies that improve the customer experience, whether in-store or online. We are excited to tát continue creating innovative customer experiences that are more personal, relevant and engaging, adding value for both our customers and our business.